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Kindred & Co.

Your 2021 Holiday Gift Guide of Hope

November 10, 2021

Our blog exists to shower you with encouragement, exciting news, and reasons to celebrate.

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Dear kindred friend,

As you reflect back on the year, what are some words that come to mind? Some of the words I think of are the obvious of “pandemic,” “COVID,” “vaccines,” and virtually anything associated with that. But another word I have heard frequently is “hope.”

Where to find hope? How to find hope? The tension of pursuing hope amidst sadness? How to continue holding a posture of hope amidst hardship? All these questions and more felt just as characteristic of a semi-post-pandemic year as the others.

While we have all probably considered this in one direct way or other subconscious ways, what better time to consider hope than the holiday season.

Theme of hope

Thus, this year’s gift guide theme is hope.

Not to say that we (the other small businesses and myself) can guarantee you will experience hope by reading through the guide, but my desire would be that you would be inspired to seek hope this holiday season. Maybe hearing their stories of hope would allow you space to understand where you have experienced hope or where you want to pursue hope.

Their stories are real, unique, authentic, diverse, and beautiful. It’s also a sweet reminder that behind every small business is a real person with a real story.

Beyond their personal stories of hope, my desire would be that you may be inspired to sprinkle around hope through their created products. The roundup of businesses this year are both familiar and new, diverse in what they offer, and at different price points. Plus it’s all female owned. It’s a win-win-win on all levels.

Supporting small without paying

As always, I never want someone to walk away from our guide feeling they have to buy something to support. No small business owner I’ve met ever wants someone to purchase out of obligation, but only because they desire to. With that being said, there are numerous ways to support small businesses without having to purchase. I’ve included a list of ways to do so at the end of the guide, as suggested by small business owners themselves.

Click the below link to get your gift guide! Use the image above/below to share this with others you think would love to read about these businesses and how they’ve experienced hope this year.

Small Businesses list

I have also included a list of all the small businesses included this year below for ease – business name | website | Instagram handle.

27teas | https://27teas.com/ | @27teas

C&C Holistic Living | http://www.candcholisticliving.com/ | @ccholisticliving

CampKit Co | http://www.campkit.co | @campkitco

Earthside Candles | https://earthsidecandles.com/ | @earthsidecandleco

Frootful | https://www.etsy.com/shop/FrootfulCo | @FrootfulCo

Hopefolio | https://www.hopefolio.com/ | @photohope

JFam Crafts | https://etsy.com/shop/TheJFamCrafts@thejfam.crafts

kNICHE | https://www.etsy.com/shop/knichegoods | @knichegoods

Kindred & Co. | https://www.etsy.com/shop/KindredandCoBoutique | @kindred.and.co

MW Art Enterprises | https://www.etsy.com/shop/mwartenterprises | @mllemarissa

Ruby Stripe | https://www.etsy.com/shop/RubyStripe | @rubystripe

Scribbles by Sarah | https://www.etsy.com/shop/ScribblesBySarahV | @scribblesbysarahv

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